Last updated by ruth.salter@essex.gov.uk on Monday, January 26, 2026

Childline has launched a campaign to help children and young people look after their mental health when using social media. The 'Race to a Milli' campaign video shows TikTok stars compete to achieve one million ‘likes’ whilst tackling issues such as peer pressure, hateful comments and rage bait. The campaign provides talking points for professionals to use with young people in their schools, clubs and organisations. Supporting Childline data shows that between April 2024 and March 2025, 82,882 counselling sessions were delivered to young people about their mental wellbeing.

Read about the campaign: Help young people navigate the mental health challenges of being online