Barnardo's have launched a new campaign, Call It What It Is, working alongside children and young people to counter dangerous narratives about misogyny and harmful notions of masculinity.  

For children and young people, online and offline life are one and the same; and harmful misogynistic content is everywhere. Many face a constant stream of extreme, degrading messages about women and girls, alongside damaging myths about masculinity. Algorithms amplify it, influencers glamorise it, and emerging technologies like AI worsen it further.  

They have commissioned Censuswide to poll 4000 young people across the UK, you can read the findings on the campaign website.