Last updated by Stephanie Rosser on Wednesday, March 26, 2025

The #REFLECT campaign, targets perpetrators of domestic abuse and encourages them to seek change. Launched by Essex Police in August 2022 on behalf of SETDAB, the campaign has grown significantly, helping hundreds of victims by encouraging perpetrators to change their abusive behaviours.

To date, the campaign has generated nearly 2,000 requests for contact and 40 self-referrals to the Change Project.

However, from 1 April 2025, the call to action will change to contacting Compass, the single point of access for residents and professionals looking for support with domestic abuse. Therefore, where possible, it is requested that partners remove any #REFLECT materials which direct to The Change Project, such as posters, stickers and digital assets.

If you are interested in receiving the new campaign assets please register your interest here.