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Ask for ANI - Support for victims of domestic abuse

Last updated by Stephanie.Rosser@essex.gov.uk on Friday, January 15, 2021

What is Ask for ANI?

 

Ask for ANI (Action Needed Immediately) is a codeword scheme developed by the Home Office to provide a discreet way for victims of domestic abuse to signal that they need emergency help from the safety of their local pharmacy.

 

The ‘Ask for ANI’ scheme is intended to work alongside and build on existing work and provide an additional tool that can be used to help the most vulnerable victims access emergency support in the community.

 

How does the scheme work?

 

Victims of domestic abuse will be able to use the codeword ANI in participating pharmacies (including all Boots stores and participating independent pharmacies) to let staff know that they require an emergency police response or help contacting a helpline or specialist support service.

 

Participating pharmacies will display posters in their window and around the pharmacy to let customers know that they can approach their staff to seek help. Any information shared will be treated confidentially.