2017 #YearofSaferSleep

Thank you to those that supported the Thunderclap. The campaign continues for 2017. Look out for further updates...

 For further advice visit: 


                 Call: 0808 802 6869


Unicef offers guidance on having meaningful conversations with mothers and a Caring for your baby at night leaflet, to provide practical advice on getting some rest, night feeding, safe sleeping environments and helping baby to settle.

Safer Sleeping for Babies
Sleeping BabyAcross Southend, Essex and Thurrock there have been 22 child deaths in the last six years (April 2008 – Dec 2014) where bed sharing, sleeping surface, or overwrapping have been identified as modifying factors in the death. 

The advice is particularly prominent in the run up to the festive season or other holidays when families might be going away or staying with friends and relatives so children may not be in their usual sleeping places. 

The on-going campaign aims to raise awareness amongst professional, parents and carers preventing further child deaths due to bed sharing, sleeping position and surface. 

Easy read cards were given to mothers across Southend, Essex and Thurrock with the Personal Child Health Record in Southend, Essex and Thurrock areas. Posters and cards were sent to all Children Centres, GP surgeries, and local pharmacies. 

If you want any additional cards please contact escb@essex.gov.uk and we will happily send them out. Alternatively you can download and print the resources below.


The Lullaby Trust Factsheets: 

Please note these factsheets are designed to support key advice from The Lullaby Trust and do not go into detail about the research behind the advice. The Evidence Base goes into detail about the research into SIDS that has informed the advice from The Lullaby Trust.

Co-Sleeping and SIDS Guide

SIDS in numbers - Click below to access The Lullaby Trust infographic


Unicef’s baby friendly initiative offers a range of information on co-sleeping and SIDS. Click on Unicef's Infographic below, which provides facts and figures in an accessible guide