The Lullaby Trust’s national awareness campaign targets anyone looking after a young baby.
From the 13-19 March 2017, the charity will be promoting messages across the UK on the importance of safer sleep and raising awareness of how to reduce the risk of Sudden Infant Death Syndrome (SIDS).
Around four babies a week still die from SIDS. A recent survey commissioned by The Lullaby Trust highlights how parents remain unclear on safer sleep, with over over half of respondents stating they are unsure about what to do to reduce the risk of SIDS.
Safer Sleep Week aims to ‘go back to basics’ to support parents in understanding advice by promoting the ABCs of safer sleep. If correct advice is followed and no baby slept in hazardous situations, this could significantly reduce the rate of SIDS, potentially by up to 90%.
Follow us on Facebook and Twitter as we support the campaign week ahead of our own local campaign later in 2017.
We will be promoting the resources available on our child safety pages for parents/carers and professionals. Here, you can download the Easy Read Card and posters, access safer sleep tips and leaflets, as well as view infographics on co-sleeping and SIDS risks.